Driven by
lead generation. Designed for
home services.

Whether you’re optimizing a strategy that’s already in motion or starting from scratch, we meet you where you are, and take you where you need to go. At Sisu Synergy, we understand how to engineer home services campaigns that convert, scale, and deliver measurable ROI. No fluff, no vanity metrics, just real growth built for the way your business works.

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Businesses that prioritize marketing are 3.5x more likely to experience significant revenue growth.

Why it matters: Growth isn’t luck, t’s built on systems. Marketing creates predictable revenue by feeding the sales team and reducing slow seasons.

Whether it’s branding, paid ads, or partnerships, marketing ROI compounds over time.

Stat Source: HubSpot State of Marketing Report

Top-performing home service companies use an average of 5–7 marketing channels to generate consistent leads.

Why it matters: Relying on a single source, like canvassing or Google Ads, puts your growth at risk. Diversified marketing ensures steady lead flow, protects against market shifts, and allows for better testing and optimization.

Source: ServiceTitan Benchmark Report, Modernize Home Services, Internal Case Studies

Companies with strong branding can charge up to 20% more — and still close more deals.

Why it matters: People don’t always choose the cheapest bid, they choose who they trust. A professional logo, clean website, and consistent messaging position you as the premium provider, not a price war participant.

Stat Source: Lucidpress Brand Consistency Report

47% of small businesses fail within the first 5 years, and lack of marketing is one of the top reasons.

Why it matters: Most business owners focus on service quality, but visibility is everything. Without consistent marketing, even the best operations struggle to scale. Marketing isn’t optional, it’s survival.

Stat Source: U.S. Small Business Administration, SCORE, Fundera

Our Services

Ongoing, hands-on support for all your marketing needs. With a monthly retainer, I become a dedicated part of your team, ready to help you plan, execute, and optimize your marketing efforts from start to finish. Ideal for businesses looking for consistent strategy, oversight, and implementation without hiring in-house.

Monthly Retainer

Have a specific initiative in mind? Whether you’re launching a campaign, setting up a new lead source, or refreshing your branding, I’ll help you bring the project to life, start to finish. Perfect for one-time needs that require expert execution.

Project-Based Consulting

Flexible, no-commitment support for when you need guidance, feedback, or execution on a tight timeline. My hourly services are ideal for quick audits, brainstorm sessions, vendor coordination, or marketing strategy work on an as-needed basis.

Hourly Time

A comprehensive, top-to-bottom review of your current marketing efforts. I’ll evaluate what’s working, what’s not, and where you’re leaving opportunities on the table, providing you with a detailed performance breakdown and actionable recommendations to help you grow smarter and faster.

Complete Marketing Analysis

Lead Generation Strategy

At Sisu Synergy, we develop customized lead generation strategies tailored to the specific needs of home services companies in the residential remodeling industry. Our goal is to help you attract high-quality leads and convert them into loyal customers.

Marketing Analytics

Our marketing analytics services provide valuable insights into the performance of your lead generation campaigns. We leverage data to optimize your marketing efforts and maximize your return on investment.

Conversion Rate Optimization

We specialize in enhancing conversion rates by implementing proven strategies and innovative techniques. Our focus is on turning leads into paying customers, driving revenue for your business.

About

ABOUT US

Meet Our

Owner & Founder

Senja Spelman is a performance marketing expert with nearly a decade of experience leading high-impact campaigns in the home services industry. She has held marketing leadership roles at Home Genius Exteriors, BathWorks, Leaf Home, and Tundraland, where she was responsible for driving lead generation strategy across traditional and digital channels. From launching national TV, newspaper, and direct mail campaigns to managing paid social, corporate sponsorships, and lead aggregator partnerships. Senja has built full-funnel systems that scale fast and deliver measurable ROI.

Her deep experience in contact center operations, including dialer optimization, scripting, cadence strategies, and tech stack implementation, allows her to build marketing programs that not only generate leads but ensure they convert.

Senja holds a Bachelor’s degree in Marketing from Northern Michigan University and a Master’s in Digital Marketing from the University of Florida. She founded Sisu Synergy to help home service businesses cut through the noise, get strategic with their marketing, and finally see the results they’ve been promised.

Contact

Grand Rapids

Michigan

920-676-5596

senja@sisusynergy.com

Driven by lead generation. Designed for home services.

Why it matters: Growth isn’t luck, t’s built on systems. Marketing creates predictable revenue by feeding the sales team and reducing slow seasons. Whether it’s branding, paid ads, or partnerships, marketing ROI compounds over time. Stat Source: HubSpot State of Marketing Report

Why it matters: People don’t always choose the cheapest bid, they choose who they trust. A professional logo, clean website, and consistent messaging position you as the premium provider, not a price war participant. Stat Source: Lucidpress Brand Consistency Report